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- Big Profit Growth in 2025 – Are You Ready for a Tough Road Ahead? 💪
Big Profit Growth in 2025 – Are You Ready for a Tough Road Ahead? 💪
Inside: Why CFOs Can’t Afford to Ignore AI 🌍
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Hello, Profit Pioneers! 💼
Welcome to this edition, where we explore the exciting yet challenging road ahead for CFOs. With 79% of finance leaders predicting big profit growth in 2025, the future looks bright—but are you ready for the obstacles? As we dive deeper into cost-cutting strategies, AI investments, and election-driven uncertainties, we’ll reveal why staying ahead of the curve is crucial for thriving in this fast-evolving landscape.
From leveraging AI to streamline operations to tackling rising demands, this issue has the insights you need to stay prepared for what’s next.
Let’s dive in!
📰 Upcoming in this issue
79% of CFOs Expect Profit Growth in 2025, But Are They Ready for the Challenges? 📈
Majority of Finance Pros Plan Big AI Bets by 2029 🤖
How AI and Financial Innovation Could Save the Planet 🌍
79% of CFOs Expect Profit Growth in 2025, But Are They Ready for the Challenges? 📈 Read the full 1,218-word article here
Article Published: October 16, 2024

Despite growing uncertainty, CFOs remain optimistic about their profit outlook. According to CFO's recent survey, 79% of CFOs expect net profit growth in 2025, marking a 10-quarter high. However, confidence in meeting key operational goals has taken a nosedive, with only 51% confident in handling increased demand.
Cost optimization has emerged as a top priority, even as CFOs focus on boosting IT, sales, and marketing investments. Yet, the possibility of cutting human capital expenses looms, with 42% identifying areas for potential reductions.
With the upcoming U.S. election adding to the uncertainty, CFOs are divided on investment strategies—31% are fast-tracking initiatives, while 23% are holding off until post-election. Still, industry leaders urge businesses to stay the course on long-term investments, like AI and cybersecurity, regardless of political outcomes.
Key Takeaways:
📊 Profit optimism vs. confidence dip: While 79% expect profit growth, only 51% feel confident in meeting rising demand.
💼 Cost cuts and investments: Expect a rise in IT and marketing spend, but human capital is a potential target for cuts.
🗳️ Election uncertainty: 61% believe the 2024 U.S. election will influence their business strategy, yet long-term tech investments remain essential.
💻 Digital transformation focus: 66% of CFOs plan to increase IT spend, highlighting the growing importance of digital initiatives.
Majority of Finance Pros Plan Big AI Bets by 2029 🤖 Read the full 1,061-word article here
Article Published: October 16, 2024

The finance sector is about to embrace AI like never before. According to a fresh survey, 68% of finance professionals are setting their sights on AI investments by 2029. What’s fueling this rush? Increasing pressure to automate workflows, streamline data analysis, and enhance decision-making as the industry shifts towards digital transformation.
But as finance leaders eye a high-tech future, there’s an underlying urgency: 51% admit they’re not fully prepared for the potential challenges of AI adoption. From integrating AI with existing systems to upskilling the workforce, there's a steep learning curve ahead.
With AI poised to reshape everything from fraud detection to financial forecasting, will the finance world be ready to ride the wave of transformation, or will they be caught off guard?
Key Takeaways:
📊 AI on the horizon: 68% of finance professionals plan AI investments by 2029, aiming to improve automation and data analytics.
🚧 Growing concerns: 51% say they're unprepared for the obstacles, including system integration and the need for new skills.
💼 Strategic investments: AI will be critical in key areas like fraud detection, customer service, and financial planning.
📉 The learning curve: Upskilling employees and managing AI implementation are top concerns as companies navigate the shift.
How AI and Financial Innovation Could Save the Planet 🌍Watch the full 7-min video here
Video published: October 14, 2024

In his captivating TEDx talk, Andrew Gilmour dives straight into a critical issue: the race to achieve Net Zero carbon emissions by 2050, a promise made in the 2015 Paris Agreement. The challenge is colossal—removing 500 gigatons of CO2 and generating $25 trillion in carbon credits by mid-century. Gilmour explains that AI and financial innovation hold the key to making this monumental task both achievable and profitable.
By creating a common language and unique identifiers for carbon credits, AI can help turn carbon into a tradable financial asset, similar to stocks or commodities, Gilmour reveals. This cutting-edge system allows global markets to trade carbon efficiently, scaling conservation efforts like never before.
But perhaps most inspiring is Gilmour's conclusion: AI and finance can align profit with planetary preservation, making it more profitable to protect nature than to exploit it. With this new paradigm, the future of our planet may just be brighter than we think.
Key Takeaways:
🌱 AI as the Game-Changer: AI can merge environmental and financial data, turning carbon into a globally tradable financial asset.
💰 A Trillion-Dollar Market: Creating a $25 trillion carbon credit market is critical to achieving Net Zero.
🧩 New Financial System: AI-driven tools ensure transparency, prevent fraud, and enable individualized carbon credit pricing.
🌍 Nature Profitable Again: By linking conservation to profitability, this system shifts the economics of protecting the planet.
Why It Matters
The promise of profit growth in 2025 is exciting, but only those who are prepared for the challenges—like cost management and AI integration—will truly capitalize on it.
As CFOs, you can't afford to ignore the transformative power of AI or the impact of global events on your strategy. The choices you make now will determine how well your business navigates the tough road ahead.
Staying informed and proactive ensures you're not just surviving, but thriving, in this high-stakes environment.

Vanessa Carter
Editor-in-Chief
CFO Executive Insights
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