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- CFOs Bet Big on AI for 2025 🤖
CFOs Bet Big on AI for 2025 🤖
Is Your Company Ready?
Vanessa Carter
June 05, 2025
Used by Execs at Google and OpenAI
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Hey there, CFOs! 💼
This week, we’re diving into how AI is reshaping CFO strategies, transforming workplaces, and shaking up financial leadership roles in major corporations.
📰 Upcoming in this issue
🤖 AI Tops CFOs' Growth Strategies for 2025
🤖 AI Adoption Surges to 72% Among Professionals
📊 The Biggest CFO Moves of 2025 (So Far)
📈 Trending news
🤖 AI Tops CFOs' Growth Strategies for 2025
A recent Coupa survey reveals that Chief Financial Officers are prioritizing artificial intelligence as their leading growth strategy, narrowly surpassing mergers and acquisitions and workforce expansion. This shift underscores the increasing importance of AI in driving business growth and efficiency.
Key Takeaways:
📊 AI Leads Growth Initiatives: CFOs are placing artificial intelligence at the forefront of their growth strategies, recognizing its potential to enhance operations and decision-making.
🤝 M&A Remains a Close Second: Mergers and acquisitions continue to be a significant focus, with CFOs seeking opportunities to expand and diversify.
👥 Emphasis on Workforce Expansion: Contrary to expectations, many CFOs are also prioritizing workforce growth, highlighting the value of human capital alongside technological advancements.
⚠️ Navigating Economic Uncertainties: CFOs are balancing these strategies while managing risks associated with inflation, regulatory changes, and market volatility.
🤖 AI Adoption Surges to 72% Among Professionals
A recent survey reveals that 72% of professionals now utilize AI tools in their work, with 50% employing unapproved AI applications to boost productivity and client engagement. This trend underscores the rapid integration of AI into professional environments, often outpacing organizational oversight.
Key Takeaways:
📈 Widespread AI Utilization: A significant majority of professionals have incorporated AI tools into their daily workflows.
🚫 Shadow AI Practices: Half of the professionals are using unauthorized AI tools, indicating a gap between employee needs and organizational provisions.
🛡️ Security Concerns Rise: The use of unapproved AI applications raises potential security and compliance issues for organizations.
🧩 Need for Clear Policies: The trend highlights the necessity for companies to establish clear guidelines and support for AI tool usage.
📊 The Biggest CFO Moves of 2025 (So Far)
Major companies like Mattel, eBay, Macy’s, and Kroger have announced significant CFO transitions in 2025, reflecting strategic shifts and leadership realignments. These changes highlight the evolving role of CFOs in steering companies through complex financial landscapes.
Key Takeaways:
🧸 Mattel's New CFO: Paul Ruh, former CFO at Kenvue and Johnson & Johnson Consumer Health, steps in to guide Mattel's financial strategy.
💻 eBay's Leadership Change: Peggy Alford, with executive experience at PayPal and the Chan Zuckerberg Initiative, takes over as CFO.
🛍️ Macy’s Strategic Shift: Thomas J. Edwards, previously at Capri Holdings, appointed as CFO and COO amid company restructuring.
🛒 Kroger's Financial Leadership: David Kennerley, a seasoned PepsiCo veteran, assumes the CFO role to navigate post-merger challenges.
Why It Matters
Understanding these trends matters—AI isn't just the future; it's redefining roles, reshaping strategies, and prompting essential conversations about security and governance.
Stay informed, stay ahead!
Vanessa Carter
Editor-in-Chief
CFO Executive Insights
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