šŸ“˜ Inside the Strategic CFO’s Playbook

Networking and top-tier speakers shape finance’s future

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Hey there, CFOs! šŸ’¼

In this issue, CFO Forum 2025 brings finance leaders together to tackle the big shifts—AI adoption, ESG integration, navigating global economic uncertainty, and the push for digital transformation.

The conversations reveal how top CFOs are reshaping strategy to lead in volatile times.

šŸ“° Upcoming in this issue

  • šŸ›ļø CFO Forum 2025: Insight from Finance Professionals

  • šŸ“Š CFOs Go All-In on Agentic AI, Salesforce Finds

  • šŸ“Š Deterministic AI for Finance: OneStream’s Playbook

šŸ›ļø CFO Forum 2025: Insight from Finance Professionals

At The Star’s CFO Forum 2025 in Kuala Lumpur, finance leaders shared pragmatic playbooks for navigating rate volatility, AI disruption, and rising reporting demands while keeping growth and cash discipline front and center.

Key Takeaways:

  • šŸ“‰ Macro Readiness: CFOs are doubling down on scenario planning, FX hedging, and debt-maturity management to stay agile amid rate and geopolitical uncertainty.

  • šŸ¤– AI with Guardrails: Automation is moving from pilots to production in forecasting, close, and controls—paired with clear governance to manage privacy and model risk.

  • ā™»ļø Reporting Gets Real: Sustainability and supply-chain disclosures are becoming investor-grade, pushing finance to unify data across ESG, risk, and performance.

  • šŸ‘„ Talent & Operating Model: Teams are upskilling in analytics and business partnering, with finance hubs and shared services used to scale capability without ballooning cost.

šŸ“Š CFOs Go All-In on Agentic AI, Salesforce Finds

Finance chiefs are already shifting about 25% of AI budgets to agents and expect roughly a 20% revenue lift within a year—despite security and ROI jitters.

Key Takeaways:

  • šŸš€ From Cautious to Committed: CFOs are moving agentic AI from pilots to core strategy as confidence replaces wait-and-see.

  • šŸ“ ROI Gets Rewritten: Leaders are measuring impact beyond cost cuts, tying agents to growth, speed, and decision quality.

  • šŸ’ø Budgets Show Intent: About a quarter of AI spend is earmarked for agents, signaling near-term deployment at scale.

  • āš ļø Risks Remain Real: Security, privacy, and time-to-value are top concerns, prompting stricter governance and staged rollouts.

šŸ“Š Deterministic AI for Finance: OneStream’s Playbook

OneStream’s CEO underscores a move toward explainable, auditable AI—prioritizing clear answers over ā€œcreativeā€ ones so CFOs can deploy agents they trust across core finance workflows.

Key Takeaways:

  • 🧮 Deterministic Over Generative: The focus is on repeatable, traceable outputs that finance leaders can audit and defend.

  • šŸ”Ž Transparency by Design: Agents reveal data sources, lineage, and logic, fitting the sensitivity of CFO environments.

  • šŸ”§ Built for Finance Work: Capabilities target forecasting, scenario modeling, reconciliations, and variance analysis to drive adoption.

  • šŸ›”ļø Governed for ROI: Solutions run inside enterprise security and compliance guardrails to move teams from pilots to production with confidence.

Why It Matters

From tech-driven efficiencies to sustainable finance, the leaders who master these trends will set the pace for the next era of growth.

Vanessa Carter
Editor-in-Chief
CFO Executive Insights

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