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- Stay Competitive by Putting AI on the CFO Agenda 🧠
Stay Competitive by Putting AI on the CFO Agenda 🧠
Turn AI into Measurable Value with Finance at the Helm
How Canva, Perplexity and Notion turn feedback chaos into actionable customer intelligence
Support tickets, reviews, and survey responses pile up faster than you can read.
Enterpret unifies all feedback, auto-tags themes, and ties insights to revenue, CSAT, and NPS, helping product teams find high-impact opportunities.
→ Canva: created VoC dashboards that aligned all teams on top issues.
→ Perplexity: set up an AI agent that caught revenue‑impacting issues, cutting diagnosis time by hours.
→ Notion: generated monthly user insights reports 70% faster.
Stop manually tagging feedback in spreadsheets. Keep all customer interactions in one hub and turn them into clear priorities that drive roadmap, retention, and revenue.
Hey there, CFOs! 💼
In this issue, CFOs outline a practical approach to transforming AI from initial pilots into tangible profits.
They recommend setting clear value cases and guardrails, improving data quality and governance, and deploying ready-to-use applications within existing ERP and FP&A systems, such as forecasting, close automation, cash application, and anomaly detection.
These efforts are complemented by disciplined capital management, more precise pricing strategies, and team upskilling to ensure that successes extend beyond mere experiments.
📰 Upcoming in this issue
🤖 AI and the CFO: What Leaders Must Know to Stay Competitive
📊 8 Takeaways From the Fall CFO Leadership Council Conference
🤖 Turning AI From Write-Off to Pay-Off
📈 Trending news
Build a Tax Team with Aptitude for Accuracy
Treat Talent Strategy as a Financial Lever
Treat Open Banking as a CFO Advantage, Not a Threat
🤖 AI and the CFO: What Leaders Must Know to Stay Competitive

CFOs are turning AI from isolated experiments into profit engines by owning strategy, data, and governance. This article highlights the quick wins and common pitfalls that finance teams must recognize early.
Key Takeaways:
🧭 Set the Strategy: Finance defines value hypotheses, guardrails, and success metrics that align AI with margin, cash flow, and risk appetite.
🧱 Fix Data First: Standardized charts of accounts, clean master data, and traceable lineage enable trustworthy models and faster closes.
🧰 Targeted Use Cases: Forecasting, cash application, anomaly detection, and close automation deliver measurable ROI within existing ERP and FP&A systems.
👥 Upskill the Team: CFOs build analytics capability, train controllers on AI tools, and formalize governance to scale results across the enterprise.
📊 8 Takeaways From the Fall CFO Leadership Council Conference

At the Austin conference, CFOs shared practical insights on AI adoption, capital strategy, and talent management. Sessions focused on how finance teams can protect margins while continuing to fund growth.
Key Takeaways:
🤖 AI in Finance: CFOs deploy forecasting, close automation, and anomaly detection tied directly to cash conversion and audit-ready controls.
🧭 Capital Discipline: Teams refresh hurdle rates, scenario plans, and refinancing calendars to navigate higher rates and tightening liquidity.
👥 Talent and Tools: Controllers expand analytics and automation skills, while lean teams adopt playbooks to standardize processes across entities.
📈 Pricing and Margin: Leaders combine customer segmentation with cost visibility to enable targeted pricing moves and faster margin corrections.
🤖 Turning AI From Write-Off to Pay-Off

A practical guide demonstrates how CFOs can convert AI pilots into profit through disciplined value cases, effective governance, and strategic adoption. Finance takes the lead on ROI, risk management, and scalability.
Key Takeaways:
🎯 Value-Case First: Tie every initiative to a clear cost, revenue, or risk metric with ownership, baseline, and payback defined.
🧱 Fix Foundations: Standardize data, controls, and access policies so models remain reliable, auditable, and secure.
🧰 Start Where Ready: Focus on forecasting, close automation, cash application, and anomaly detection inside current systems to achieve fast wins.
📏 Measure and Scale: Track lift versus control groups, retire low-ROI pilots, and reinvest in proven, repeatable playbooks.
📊 Take This Edition’s Poll:
Would you rather focus your next AI initiative on improving forecasting accuracy or automating the close? |
Why It Matters
This approach directly links AI to margin, cash flow, and risk, while maintaining reliable and audit-ready outputs.
Measuring lift against baselines helps retire weak pilots and double down on what works, leading to faster closes, better forecasts, and more resilient profitability.
Wishing you continued success,

Vanessa Carter
Editor-in-Chief
CFO Executive Insights
P.S. Interested in sponsoring a future issue? Just reply to this email and I’ll send packages!
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